Elevating Enterprise SAP Consulting Through UX/UI Transformation
CLIENT
Accely Inc.

Overview
YEAR
2024
JOB TYPE
Full-time at Brainvire
ROLE
Senior UX/UI Designer
DURATION
3 months
Accely, a global SAP consulting firm, faced a critical need to modernize its digital presence. Their outdated website and inconsistent branding failed to reflect their industry leadership, hindering client engagement and market competitiveness. The project aimed to create a contemporary, responsive website that effectively communicated Accely's expertise and value propositions, thereby driving business growth and enhancing user experience.
As the sole UX/UI Designer, I led the comprehensive redesign of Accely's digital platform. My responsibilities included developing a cohesive design system, crafting intuitive user interfaces across multiple platforms, and optimizing navigation for seamless user journeys. A key focus was to enhance user engagement and drive contact form submissions, positioning Accely as a technology-forward leader in the SAP consulting space.
The Challenge
Outdated Design & Low Engagement
A cluttered, 2000s-style layout with stock imagery and excessive text made it hard for users to connect with the brand

Dated & Overwhelming UX
Small buttons, dense layouts, and poor navigation made it frustrating for users to explore products and find relevant solutions

Inconsistent Structure
Over 60+ product and service pages lacked a unified layout, making it difficult to scan and compare offerings

The Solution
INTUITIVE USER INTERFACE
Crafted responsive CRO layouts and interactive elements, significantly improving user engagement and navigation efficiency

ENHANCED USER EXPERIENCE
Streamlined navigation and information architecture, resulting in a more intuitive and user-friendly experience

Results
104%
Increase in user engagement
44%
Higher form submission rate
23%
Boost in user interactions
The website redesign successfully modernized Accely's digital presence, significantly enhancing its professional image and market positioning. Effective collaboration with a distributed development team ensured a seamless project execution. The redesigned navigation and information architecture improved user flow, leading to increased contact form submissions. The implementation of a modern design system ensured brand consistency and scalability. The platform now accurately reflects Accely's standing as a leading SAP consulting firm, improving overall client perception.
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