Modernizing Mobile Grocery Shopping
CLIENT
Alokozay Shop
Overview
YEAR
2023
JOB TYPE
Full-time at Brainvire
ROLE
Senior UX/UI Designer
DURATION
2 months
Alokozay Shop, a prominent online grocery retailer in the UAE, recognized the need to enhance its mobile app to maintain its competitive edge and cater to its growing mobile user base. The project aimed to modernize the app's design and user experience, aligning with current market trends and ultimately driving increased online sales.
Collaborating with another designer, my role focused on improving key aspects of the Alokozay Shop mobile experience. I conducted thorough market and competitive research to identify relevant e-commerce trends. My design responsibilities included modernizing the interface and design system while maintaining brand consistency, refining checkout, order management, and profile sections, and introducing a robust user profile feature. I also focused on interaction design, ensuring a simplified, dynamic, and user-friendly experience.
The Challenge
Uninspiring Interactions
The app felt flat and outdated, lacking engaging animations or dynamic elements that could make the shopping experience feel more modern and polished
Dated Visual Design
The UI felt stuck in the early 2010s, needing a refreshed, contemporary look to stay competitive and appealing to users
Basic Unrefined User Flows
While functional, key flows like checkout and order management lacked efficiency and modern e-commerce standards, leaving room for improvement
The Solution
Dynamic Interaction Design
Refined interactions and animations, enhancing user engagement and creating a more seamless and enjoyable shopping experience
Modernized Design System
Updated the UI with a contemporary design system, improving visual appeal and usability while maintaining brand alignment
Results
33%
Faster checkout
1.5x
More efficient navigation
50+
Figma components created
The redesign of the Alokozay Shop mobile app resulted in a significantly cleaner, more modern, and intuitive user experience. Streamlined navigation and a faster checkout process enhanced user efficiency. The introduction of robust user profile functionality, allowing for multiple users and payment methods, provided greater flexibility and convenience. These improvements are expected to contribute to increased online sales and enhanced customer satisfaction, solidifying Alokozay Shop's position as a leading online grocery retailer in the UAE. The project successfully aligned the app with current market trends, ensuring a competitive and user-friendly mobile shopping experience.
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